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HELP - Multiple Creative Search

You can search multiple creatives by entering creative id's comma separated. Maximum limit is 100.

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HELP - Private Auction

The Private Auction Checkbox lets users define how restrictive the terms of a Deal ID are for each bidder it applies to.

When checked, it implies bid responses from a bidder will be accepted only if they conform to the bid requirements defined by the respective Deal ID that the private auction is associated with. Else, that bidder's response is rejected.

When unchecked, it means bid responses from that bidder will be accepted even if they don't conform to the bid requirements defined by the Deal ID associated with that private auction.

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HELP - Seats

A Seat ID is a unique identifier that helps target specific buyers that reside on a bidding platform. These need to be specified within the Exchange, DSP or ATD when targeting these buyers. The Deal ID will be sent only to the specific seats for a bidder.

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HELP - Deal ID

A Deal ID is a unique identifier that defines a set of special terms - such as a specific bid floor price - between a seller and one or more bidders. Creating a Deal ID is similar to creating a private auction, but the Deal ID must be linked to one or more auctions.

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HELP - Deal ID

The Deal ID is a unique identifier that defines a set of special terms, such as a different bid floor price, between a seller and more or more bidders. Creating a Deal ID is similar to creating a private auction, but the Deal ID must be linked to one or more auctions.

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Help - Enable Auction Notifications

This flag will enable sending loss notifications to Bidder.

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Help - Enable Secure Ads Support

This flag is enabled when bidder supports the secured ads. If enabled, exchange will start sending secured requests to the bidder, otherwise bidder will only get non secured traffic.

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Help - Disable Secure Check

This is bidder level check allow unsecured responses from the bidder, and exchange will not discard unsecured responses for secured requests. But there is one more flag on the publisher level to check if unsecured responses are allowed for a publisher or not. If both bidder and publisher level are enabled then only the unsecured responses for secured requests will be served from exchange. The bidder level flag is by default enabled for all the bidders and it all depends on publisher accepts it or not.

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Help - Send IAB Consent String

This flag will enable sending IAB consent string to Bidder. Note that with TCFv2 framework, if DSP is registered in Global Vendor List(GVL), then Exchange will always send TCFv2 consent string regardless of this flag.

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Help - Enable GDPR Flag

This flag is applicable only for Custom DSPs. When enabled, then gdpr and consent params would be sent to custom DSPs.

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Help - Send IPX VPAID Traffic

If this is disabled and if IPX bid request has imp->video->api param with value [1,2] meaning that supply supports VPAID, then Exchange would remove imp->video->api param and wont send it to DSP. When the flag is enabled for a DSP, only then imp->video->api param would be passed to that DSP.

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Help - Enable Seat Targeting

Exchange will start using the seat level targeting for the bidder to send matching seats in the bid request to bidder under wseat.

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Help - Remove VPAID for OMSDK Request

when this flag is enabled, then Exchange will remove VPAID framework from bid request (Remove values 1 and 2 from video.api param) if the bid request contains OM framework (video.api param contains value 7).

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Help - Enable Supply Chain

This flag will enable sending supply chain object (source->ext->schain) to Bidder.

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Help - Enable Daisy Chain Notification

This flag will enable daisy chaining of win/loss notifications to Bidder. Note that for this flag to take effect, Supply side flag to enable daisy chaining also need to be enabled.

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Help - Send Google Consent Providers

This flag will enable sending consented Vendor Ids as per Google Vendor List in bid request (in user.ext.consented_providers_settings.consented_providers param). This flag should be enabled only for Bidswitch.

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Help - Send UserAgent in nurl

This will enable sending User Agent and IP Address in HTTP headers while firing nurl to get admarkup.

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Help - Support Multi Creatives

Support Multi Creatives - Exchange will start sending the hybrid requests to bidder instead of splitting the request into 2 separate requests as banner and video. This will need to have all the endpoints under the same bidder like banner, video and hybrid.

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Help - Send Raw Id in Headers

This flag will enable sending Device Id(IDFA/GAID) in HTTP Header X-Raw-Device-ID and IP Address in HTTP Header X-Raw-IP-Address